#quitebuggingmebro
Tabard South Africa
A campaign to help girls keep those buggers away.
Concept
I designed an Integrated campaign for girls which highlights the idea that mosquitos are as irritating as boys at festivals. The campaign encourages girls to share their stories of these annoying pests and give advice to other girls about how to get rid of them.
Insight
The two most annoying things that come out at night (and will not leave you alone) are mosquitos and boys at festivals.
Contact Points
Instagram, Tinder adverts as well as stickers (stuck in girls bathrooms at the festivals).
Target Market
18-25 year old girls
This project was created while studying at Red and Yellow Creative School of Business
Tinder Swipe Adverts
The Tinder Festival Mode allows users to match with people who are attending the same festivals as them. The adverts will therefore be released as soon as the Festival Mode function is enabled on the app. These adverts will appear as a girl is swiping through Tinder. Each advert has an animated mosquito which flies around. When the adverts call to action ‘Laugh more’ is clicked on it takes the viewers straight to the Instagram page.
